Why we Exist
There are many great media ideas that never come to fruition or indeed fail not because of a poor product but because of a lack of understanding of a product’s revenue earning potential and how it fits in with existing routes to market. Media Icon exists to identify the correct route to market and MAKE IT HAPPEN!
Advisory or Consultancy Services can be provided to both traditional and new wave media clients to evaluate the potential that their product is likely to achieve and the speed of that achievement. Advice in finding ways to market and the selection of the best partners to achieve that route is inherent in that task.
In some circumstances it is relevant for Media Icon to take an operational role in developing a product to the stage of test marketing, launch and in some cases beyond this on to a permanent basis. Our Operational Services include initial product offering, media management, mapping, operational supply, research and of course sales and invoicing.
Media Icon ensures that all clients’ business is controlled and in most cases run by one of their senior team of extremely experienced and well-connected Directors.
Paul Bushell – With 30 years experience in terrestrial, satellite and digital television business and vast experience of setting up outdoor media offerings. Paul is expert in setting up structures for new media offerings and finessing both the product offering and delivery to the all important consumer.
John d’Arcy – Has extensive hands on experience of bringing together diverse non- media business opportunities and integrating them with media companies in order to develop new routes to market.
Mike Gull – Experienced in the effective initial offering and subsequent marketing of both established and developing media opportunities.
Carol Dare – Many years of experience in delivering practical sales solutions in the digital market.
MEDIA ICON - MAKING THINGS HAPPEN