Current has a history and mandate of democratizing media, being a first mover in integrating and adapting to new social/consumer technologies that have become widely adopted by the mainstream.

Current believes that co-creating with our audience and advertisers provides more authentic, believable and effective messaging. Our peer-to-peer viewer created ad messages (VCAMs) are proven to drive intent to purchase and brand preference as well as being the most efficient and effective way to create meaningful connections with consumers.

Current has a meaningful connection with millions of people. And with a creative community at our disposal that wants to be seen and heard, we have consumer insights marketers can act on.

Current TV broadcasts 24 hours per day on 183 of the Sky EPG, 155 on Virgin